Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
PART ONE THE BAND.
Chapter 1 Create a Unique Business Model.
Chapter 2 Choose Memorable Brand (and Band) Names.
Chapter 3 Build a Diverse Team.
Chapter 4 Be Yourself.
Chapter 5 Experiment, Experiment, Experiment.
Chapter 6 Embrace Technology.
Chapter 7 Establish a New Category.
PART TWO THE FANS.
Chapter 8 Encourage Eccentricity.
Chapter 9 Bring People on an Odyssey.
Chapter 10 Put Fans in the Front Row.
Chapter 11 Build a Following.
PART THREE THE BUSINESS.
Chapter 12 Cut Out the Middleman.
Chapter 13 Free Your Content.
Chapter 14 Be Spreadable.
Chapter 15 Upgrade to Premium.
Chapter 16 Loosen Up Your Brand.
Chapter 17 Partner with Entrepreneurs.
Chapter 18 Give Back.
Chapter 19 Do What You Love.
About the Photographs.
About the Illustrations.
About the Authors.
"...a short but inspiring book which will give every business person pause for thought and some good ideas." (TheBookBag.co.uk, August 2010)
"...fits four decades' worth of guitar solos and weed smoking into the context of recent American marketing." (The Guardian.co.uk, September 2010)
"...there's certainly much to be taken away from this book." (Business Life, October 2010)
"...a well-written and sprightly little book...they may just be on to something." (Management Today, Octobe 2010)
"...offers advice to marketing executives across a broader range of industries." (Director, October 2010)
‘Sex, drugs, rock ‘n roll and ground-breaking marketing communications, what more could you ask?’ (Marketing.ie, April 2011).
"The origins of the book are not in the field of cultural economics. However, it raises some very interesting issues about the area and also of the general relationships between the disciplines of marketing and economics, even perhaps about the nature of American culture." (Journal of cultural economics 2015)
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change "50,000" to 500,000
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change "commiserate" should be replaced with "commensurate."
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change "zero" to one and change "a pandemic" to an endemic