About the Author
NEAL SCHAFFER, named a Forbes Top 50 Social Media Power Influencer two years in a row, is the creator of Advertising Age's Top 100 Global Marketing Blog, Windmill Networking (recently rebranded as Maximize Social Business), and a global speaker on social media who also teaches as part of Rutgers University's Mini-MBA in Social Media Marketing Program. As a leading social media strategist, Neal has created social media strategies, coached implementation, and helped train dozens of companies, from startups and small businesses to Fortune 500 enterprises and even a Grammy Awardwinning musician. Neal has previously written two award-winning books on LinkedIn. His work has been recognized by the media, appearing in the Wall Street Journal, Bloomberg Businessweek, Forbes, Yahoo!, and the American Express OPEN Forum.