DescriptionAuthors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn’t matter whether you’re in the business of disseminating information or producing products, this book will prepare you to distinguish yourself from the competition by creating new models to better serve your audience and harnessing the full potential that technology provides.
Chapter 1 The Media That Matters.
Chapter 2 Translating Transition.
Chapter 3 Be All Things.
Chapter 4 Be Organic.
Chapter 5 Be a Guide.
Chapter 6 Be Choosy.
Chapter 7 Be a Fighter.
Chapter 8 Be an Expert.
Chapter 9 Be Part of the Best Team.
Chapter 10 Be Ahead of Your Audiences.
Chapter 11 Be Second to Your Competitors.
Chapter 12 Be Fresh.
Chapter 13 Be Geographically Relevant.
Chapter 14 Be a Public Failure.
Chapter 15 Be Connected and Coordinated.
Chapter 16 Be a Steward.
Chapter 17 Be Measurable.