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Micro-Entrepreneurship For Dummies



Micro-Entrepreneurship For Dummies

Paul Mladjenovic

ISBN: 978-1-118-59186-4 April 2013 384 Pages

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Tired of the 9-to-5 grind and want a way to earn or to supplement your income? Easy.

The media has named the growing trend toward micro-entrepreneurship "the Rise of the Creative Class," "the Gig Life," or "the freelance economy." All of those refer to the nearly 4 million workers who were self-employed this past year, and millions of others who currently supplement their income with freelance work. While the trend has been spotted before, there's one stark difference between micro-entrepreneurs today and the "Free Agent Nation" citizens of the late '90s: technology. Micro-Entrepreneurship For Dummies shows you how to navigate this confusing technological landscape in order to make a contributable profit.

Micro-Entrepreneurship For Dummies aids you in making the best use of micro-entrepreneurial platforms, with helpful advice that includes information on signing up for and selling products on websites such as Airbnb, Craigslist, Taskrabbit, Uber, and Etsy.

  • Micro-enterprise, using online platforms to sell products or services,??is a proven way to earn extra money and supplement household income
  • In today's struggling economy, the importance of self-run businesses and small enterprise is growing as more people take lower-paying jobs and need a little extra spending money
  • Shows you how to sign up for and sell products online

Micro-Entrepreneurship For Dummies appeals to anyone looking to earn or supplement their income from home.

Introduction 1

Part I: Getting Started with Micro-Entrepreneurship 7

Chapter 1: Micro-Entrepreneurship 101: Just the Basics, Please 9

Chapter 2: Knowing Your Path as a Micro-Entrepreneur 17

Chapter 3: Understanding Yourself: What Makes You Tick 31

Chapter 4: Setting Up Your Internet Presence 45

Chapter 5: Honing In on Opportunities 59

Part II: Finding Great Micro-Entrepreneurship Ideas 77

Chapter 6: Creating Your Arts and Crafts Micro-Business from Scratch 79

Chapter 7: Selling Other Stuff: The Golden Rules of Success 91

Chapter 8: Selling Your Services 105

Chapter 9: Writing for Money 121

Chapter 10: Getting Into Self-Publishing 133

Chapter 11: Being a Successful Affi liate 153

Chapter 12: Cashing in on Advertising 169

Part III: Marketing and Selling Your Micro-Business 187

Chapter 13: Understanding Your Marketing Approach 189

Chapter 14: Communicating with Prospective Customers 205

Chapter 15: Utilizing Search Engine Strategies to Market Your Business 223

Chapter 16: Using Blogs and Ezines in Your Marketing Plan 237

Chapter 17: Marketing through Social Media 255

Chapter 18: Implementing Other Marketing Strategies 267

Part IV: Considering Taxes and Legal Issues 285

Chapter 19: Outsourcing: Getting Others to Help You 287

Chapter 20: Micro to Macro: Growing and Selling Your Business 301

Chapter 21: Uncle Sam Comes Calling: Tax Issues for the Micro-Entrepreneur 315

Part V: The Part of Tens 333

Chapter 22: Ten Beginning Micro-Entrepreneur Pitfalls

(and How to Avoid ’em) 335

Chapter 23: Ten (Plus One) Ways to Make Money Quickly 341

Index 347