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Microeconomics for Managers

Microeconomics for Managers

David M. Kreps

ISBN: 978-0-393-97678-6

*Norton agency titles

608 pages

Select type: Paperback

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Description

Developed over the course of ten years at the Stanford Business School, Microeconomics for Managers leads the field with a strong game theoretic approach and full-chapter coverage of many modern topics, including Porter's five forces, signaling, transaction costs, and incentives.

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