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Microsoft 2.0: How Microsoft Plans to Stay Relevant in the Post-Gates Era

Microsoft 2.0: How Microsoft Plans to Stay Relevant in the Post-Gates Era

ISBN: 978-0-470-38416-9

Aug 2008

285 pages

Select type: E-Book


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Does Bill Gates?s retirement consign Microsoft to the corporate retirement home as well? Mary Jo Foley doesn?t think so. Her 25 years of Microsoft-watching provides a unique vantage point from which to speculate on how Microsoft might write its next chapter. Identifying signposts and interpreting clues she knows well, Foley offers a thought-provoking view of the software giant?s post-Gates future. Don?t be surprised to be surprised.
Foreword: The Microsoft 2.0 World (According to Mini-Microsoft).


Introduction: Microsoft 2.0: Welcome to the New (Post-Gatesian) Microsoft.

1 Microsoft 1.0: It Was All about Bill.

2 Microsoft 2.0: The Buzzwords.

3 Microsoft 2.0: The People.

4 Microsoft 2.0: Products on the Near-Term Radar Screen.

5 Microsoft 2.0: Big-Bet Products.

6 Microsoft 2.0: Tried and True Business Models.

7 Microsoft 2.0: Untried but Unavoidable Business Models.

Conclusion: On to Microsoft 3.0.

A Memos, Letters, and E-mails.

B Annotated Reading List.


""The award-winning journalist author has access to inside information and what she has to reveal will bring tremendous media attention"".(The Bookseller, Friday 14th March 2008)

""If you need a Christmas gift for an insomniac geek, look no further."" (, September 30, 2008)