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Mobilizing Generation 2.0: A Practical Guide to Using Web 2.0: Technologies to Recruit, Organize and Engage Youth

Mobilizing Generation 2.0: A Practical Guide to Using Web 2.0: Technologies to Recruit, Organize and Engage Youth

Ben Rigby, Rock the Vote (With)

ISBN: 978-0-470-22744-2

Apr 2008, Jossey-Bass

288 pages

In Stock

$39.95

Description

Use new media to attract and mobilize young people!
Explore and examine the gamut of new media and the ways in which it can be used to recruit, organize, and mobilize young people--who represent the majority of new media users. Answer the questions: What is it? How is it being used? How does it work? How to get started? You'll get concise descriptions, screenshots, case studies, resources, and best practices in language that is easy for non-technical people to understand. You'll also gain a sense of the technology--without requiring any downloads, software or plug-ins.

Includes a Foreword by Rock the Vote and contributions from Beth Kanter, Evan Williams, danah boyd, Fred Stutzman, Steve Grove, Jonah Sachs, Seth Godin, Zack Exley, Marty Kearns, Jason Fried, Mitch Kapor, and Katrin Verclas.

Chapters cover Blogging, Social Networking, Video and Photo Sharing, Mobile Phones, Wikis, Maps, Virtual Worlds.

Foreword by Rock the Vote.

Acknowledgments.

About the Author.

About Rock the Vote.

Introduction.

1. Blogging.

The Big Picture: Beth Kanter.

The Big Picture: Evan Williams.

2. Social Networking.

The Big Picture: danah boyd.

The Big Picture: Fred Stutzman.

3. Video and Photo Sharing.

The Big Picture: Steve Grove.

The Big Picture: Jonah Sachs.

4. Mobile Phones.

The Big Picture: Seth Godin.

The Big Picture: Zack Exley.

5. Wikis.

The Big Picture: Marty Kearns.

6. Maps.

The Big Picture: Jason Fried.

7. Virtual Worlds.

The Big Picture: Mitch Kapor.

The Big Picture: Katrin Verclas.

Conclusion.

Index.

Rigby and RTV have done us a great service by compiling a wealth of detailed information concerning all things technological. (Feminist Review, 07/15/08)

Ben Rigby's new book provides organizations and campaigns with a how-to on finding and targeting young supporters, volunteers, memoirs, and donors. (Fundraising Success Magazine, 05/20/08)