- This first-ever valuation guide shows how to select and manage network-based services to ensure maximum return on investment
- Explains how to manage the costs and tradeoffs between distributed and centralized management structures
- Shows how to avoid risking too much for too little return due to unpredictable overall market conditions
- Covers network-based services such as Internet access, application management, hosting, voice and data services, and the new breed of SOAP/XML Web services
Foreword: Networking Council Foreword.
Chapter 1. Introduction.
PART ONE: BACKGROUND, FRAMEWORK, AND THEORY.
Chapter 2. Network-Based Services.
Chapter 3. Internet End-2-End Argument.
Chapter 4. Management Structure of Network-Based Services.
Chapter 5. Intuitive View of Options Theory.
Chapter 6. Market Uncertainty.
Chapter 7. Theories about How to Manage Network-Based Services.
PART TWO: THE CASE STUDIES.
Chapter 8. Email Case Study.
Chapter 9. Basic Voice Services.
PART THREE: APPLYING THIS NEW THEORY.
Chapter 10. Voice over IP: SIP and Megaco.
Chapter 11. Coexistence of 802.11 and 3G Cellular: Leaping the Garden Wall.
Chapter 12. Web Applications and Services.
Chapter 13. Conclusion and Advice to Readers.
Appendix: A Formal Theory and eal Options-Based Model.