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New Economy Excellence Series, New Economy Emotion: Engaging Customer Passion with e-crm

New Economy Excellence Series, New Economy Emotion: Engaging Customer Passion with e-crm

Alfredo Zingale, Matthias Arndt

ISBN: 978-0-470-84548-6

Jul 2002

240 pages

$39.99

Description

Despite the hype, e-commerce involves approaches that have long been established in conventional markets. The main difference is one of customer intimacy and reach. Through online Customer Relationship Management (CRM), e-commerce allows for the first time the possibility of genuine one-to-one marketing and communication - even in mass markets. Examining both long- and short-term strategies as part of the groundbreaking New Economy Excellence series, New Economy Emotion clearly shows how to integrate existing strengths with the Internet's tremendous power for personal interaction in a powerful ongoing loop.

Other titles in the New Economy Excellence series include:

New Economy Edge: Strategies and Techniques for Boosting Online Profitability
Jeremy Kourdi - 0471498440
New Economy Energy: Unleashing Knowledge for Competitive Advantage
Sultan Kermally - 0471499633
New Economy Expression: Redefining Marketing in the Multi-Channel Age
David Mercer - 0471500089
Introduction.

Marketing and the Internet.

Relationship Marketing on the Web.

The Personalised Web Site.

E-mail Marketing.

Campaign Management.

Closing the Loop.

Dealing with Real People.

Getting it Done.

Creating More Customer Value.

Bibliography.

Index.