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Nonprofit Publications: What You Need to Know to Create Winning Publications

Paperback

$84.95

Nonprofit Publications: What You Need to Know to Create Winning Publications

Scott C. Stevenson (Editor)

ISBN: 978-1-118-69195-3 May 2013 Jossey-Bass 80 Pages

Paperback
$84.95
O-Book
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Description

Originally published by Stevenson, Inc., this practical resource offers nonprofit organizations strategies for creating successful and effective publications. Topics include:

  • Useful policies, guidelines and publication procedures
  • How to produce quality annual reports
  • Advice on writing and editing copy
  • Tips for taking, managing and incorporating photos and images
  • Numerous layout and design ideas
  • Advantages of online publications
  • Outsourcing considerations
  • Evaluating publication effectiveness
  • Editorial calendars
  • Editorial evaluation
  • Increasing readership
  • Submission guidelines
  • Publication underwriting
  • Strategic partnerships
  • Direct mail

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.