Part One Introduction to Key Concepts.
1 Who Will Find This Book Useful, and How?
2 Two Aspects of Sustainability.
Part Two Mapping Your Business Model: The Matrix Map.
3 Identifying Core Activities: Business Lines.
4 Determining Profi tability.
5 Determining Relative Impact.
6 Mapping the Matrix.
Part Three Making Choices to Adjust the Business Model.
7 The Strategic Imperatives.
8 Toward the New Business Model.
9 The Morphing Map.
Part Four The Business Logic of Nonprofit Income Types.
10 A Look at the Business Logic of Types of Donations.
11 Earned-Income Business Lines.
Part Five Ongoing Decision Making and Leadership.
12 The Matrix Map and Strategic Planning.
13 Decision Making and Leadership.