Off-Centered Leadership: The Dogfish Head Guide to Motivation, Collaboration and Smart Growth
Find out what happens when companies stop competing and start collaborating.
Off-Centered Leadership considers an innovative approach to business by exploring what happens when companies stop competing and start collaborating — both externally in the marketplace and internally in building a culture of communication, trust and alignment. Brimming with lessons on entrepreneurship and culture from the founder of Dogfish Head Craft Brewery, one of the fastest growing independent brewery in the country,members of his leadership team and external mentors from the worlds of business and art, this game-changing text turns competition on its head by showcasing how competing organizations can work together—and with other local businesses—to reach a common goal. The text dives into how Dogfish Head has blazed a new trail through the development of a revolutionary business model that has called upon musicians, community organizations, and even other breweries to keep product development fresh and create engaging customer experiences.
This book documents and addresses the growing pains a company experiences as it evolves from the awkward early start up years into a mid-sized sustainable company with hundreds of co-workers. Calagione is candid in sharing his personal leadership challenges and success and calls on other seasoned vets inside and outside the company who inform and influence the journey of growth and creative expression Dogfish Head is on. This book is rich with practical information entrepreneurs and business people can apply to their own professional journeys.
Competition has long been the name of the game in the business world, but what if there was a different way to approach business? The collaboration over competition approach to business has been proven to foster positivity, productivity, and, ultimately, success. By partnering with your competition instead of trying to outsell them, you could actually create a memorable customer experience that will have people coming back for more!
Internally as well the dogfish approach has evolved and is not traditional org chart driven top down leadership. Calagione shared the challenges of evolving from a founder-driven entrepreneurial company where he was the sole creative and strategic director into a more collaborative collective where he is now one of many creative and strategic voices in the company.
- Discover the methods and approaches dogfish head has used to grow a rich diverse leadership team and evolve from a company basing decisions on the gut and whims of a founder to one with a more robust wholistic strategic approach in a way that allows them to stay creative and maintain their irreverent off-centered culture.
- Discover how ditching your competitive nature and embracing collaboration can allow you to better serve your customers
- Explore innovative solutions to the challenges that today's businesses face
- Consider how your company can grow through the collaboration over competition business model
- Leverage the experiences of other companies to truly understand how collaboration can contribute to your businesss success
Off-Centered Leadership is a groundbreaking book that explores the power of collaboration within the business world.
Enjoy the Journey ix
Celebrating the Epiphany xi
Joining the Fans xii
Proceed Slowly, Go Thoughtfully xiii
A Third Way Forward xvii
Chapter 1 FROM ENTREPRENEUR TO LEADER 1
Creative Freedom 3
Your Coworkers Are Your First Responsibility 6
The Retreat, February 2014 7
Interview: Nick Benz, CEO, Dogfi sh Head 14
Chapter 2 LAID UP IN ZERO GRAVITY 25
The Goliaths and David 30
Internal Collaboration 32
Interview: Charlie Papazian, President,
Brewers Association of America 35
Chapter 3 THE RADICALLY CHANGING BEER BUSINESS 45
A Brief History of the American Beer Industry 46
A Gathering Storm 52
Maintaining the Brand in Turbulent Times 56
Chapter 4 LEADERSHIP 101: Love the Mistakes 61
Interview: Pearse Lyons, President and Founder,
Alltech, Inc. 69
Chapter 5 PREPARING FOR SUCCESS 79
Bringing in the Experts 81
Interview: Stewart D. Friedman, Founding Director
of the Wharton Leadership Program 92
Chapter 6 INTERNAL COLLABORATION: Marrying Off-Centeredness to a World-Class Organization 101
Interview: Cindy Dunson, Director of Human
Resources at Dogfi sh Head 109
Experimental Brewing 118
Interview: Mariah Calagione, Vice President, Dogfi sh Head 120
Chapter 7 EXTERNAL COLLABORATION 131
External and Internal Collaboration 147
Giving Back 151
Our Community 153
Interview: Nick Brayton, President, Woolrich 154
Chapter 8 COLLABORATIVE CREATIVITY: Passion and Patience 165
Interview: Neal Stewart, VP of Marketing, Dogfi sh
Head; Tim Hawn, Brewmaster, Dogfi sh Head 167
The Birreria Story 177
Interview: Will Oldham, Renaissance Man 183
Chapter 9 OFF-CENTERED CAPITAL: Partnering for the Future 193
Interview: David Landau, Cofounder, LNK Partners 203
Chapter 10 DECADE THREE AS AN OFF-CENTERED LEADER 215
Interview: Terri Kelly, CEO, W. L. Gore & Associates 225