DescriptionTurn your business dreams into profitable reality with this straightforward guide to setting up and running an online business. It walks you step-by step through the entire process, from researching the market and designing your Web site, to marketing your product online and trading securely. Whether you’re starting out or looking to expand an existing business online, this up to- date book provides you with all the support and expert advice you need to successfully build your own online empire.
Book I: E-Business 101.
Chapter 1: Can You Do the Business?
Chapter 2: Testing Feasibility.
Chapter 3: Preparing the Business Plan.
Chapter 4: Setting Off in the Right Direction.
Chapter 5: Harnessing Creativity in Your Business.
Chapter 6: Opening Your Own Online Business in Ten Easy Steps.
Book II: Setting Up Your Web Site.
Chapter 1: Finding the Money.
Chapter 2: Choosing and Equipping Your New E-Business.
Chapter 3: Selecting the Right Web Host and Design Tools.
Chapter 4: Giving Your E-Business Site Structure and Style.
Chapter 5: Building In Security Up Front.
Book III: Getting Known E-asily.
Chapter 1: Marketing Your Wares.
Chapter 2: Researching Your Customers, Competitors, and Industry.
Chapter 3: Getting Net-Savvy.
Chapter 4: Search Engines: What You Need to Know.
Chapter 5: Controlling the Message with Online Advertising.
Chapter 6: Spreading the Word with Internet PR.
Book IV: Keeping Business Ticking Over.
Chapter 1: Operating Effectively.
Chapter 2: Controlling Your Books, Your Records, and Your Money.
Chapter 3: Counting Your Sales.
Chapter 4: Monitoring and Improving Your Business.
Chapter 5: Making It All Legal.
Chapter 6: Online Business Accounting Tools.
Book V: Handling Customers and Staff.
Chapter 1: Employing People.
Chapter 2: Inspiring Employees to Better Performance.
Chapter 3: Harnessing the Power of Technology.
Chapter 4: Attracting and Keeping Customers.
Chapter 5: Accepting Payments.
Chapter 6: Service with a Virtual Smile.
Book VI: Using eBay.co.uk.
Chapter 1: Why eBay Is a Great Place to Buy and Sell.
Chapter 2: Using eBay.co.uk to Launch Your Business.
Chapter 3: Running a Business on eBay.co.uk.
Chapter 4: Opening a Shop, Virtually.
Chapter 5: Jazzing Up Your Auctions.
Chapter 6: Building an eBay.co.uk Back Office.
Book VII: Understanding Web 2.0.
Chapter 1: Profiting from New Business Tools.
Chapter 2: The Emergence of Web 2.0.