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Open Leadership: How Social Technology Can Transform the Way You Lead

Open Leadership: How Social Technology Can Transform the Way You Lead

Charlene Li

ISBN: 978-0-470-59726-2

May 2010, Jossey-Bass

336 pages

In Stock

$27.95

Description

An essential guide for leaders who want to use social media to be "open" while maintaining control

"Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being "open" -and exactly what that will mean.

  • Shows how to use social media to become an open organization
  • Offers basic advice for leaders who are adapting to the new era of openness in the marketplace
  • The author Charlene Li is one of the foremost experts on social media and technologies

In easy-to-understand language, this book will help leaders orient themselves to social networking and other technological advances.

Introduction ix

PART I: THE UPSIDE OF GIVING UP CONTROL

1 Why Giving Up Control Is Inevitable 3

2 The Ten Elements of Openness 17

PART II: CRAFTING YOUR OPEN STRATEGY

3 Objectives Determine How Open You Will Be 51

4 Understanding and Measuring the Benefits of Being Open 75

5 Structuring Openness with Sandbox Covenants 105

6 Orchestrating Your Open Strategy 133

PART III: OPEN LEADERSHIP: REDEFINING RELATIONSHIPS

7 Open Leadership: Mind-sets and Traits 163

8 Nurturing Open Leadership 189

9 The Failure Imperative 217

10 How Openness Transforms Organizations 243

Endnotes 271

Acknowledgments 285

The Author 289

Subject Index 297

Name Index 309