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Opening Doors: Pathways to Diverse Donors

Diana S. Newman, Council on Foundations

ISBN: 978-0-787-95884-8 August 2002 Jossey-Bass 272 Pages


Winner of the 2002 Skystone Ryan Research Prize from the Association of Fundraising Professionals.

Sponsored by the prestigious Council on Foundations, Opening Doors is a down-to-earth guide for fundraising practitioners who want to broaden their funding base and reach new donors or improve the diversity of their existing development programs. Based in solid research, Opening Doors provides information about the cultural and charitable practices of four broad groups: African Americans, Asian Americans, Latinos, and Native Americans. It is filled with illustrative personal stories, real-life examples, and proven strategies. In addition, this hands-on resource:

  • Helps readers understand the rich philanthropic traditions in diverse American populations
  • Shows how to encourage prospects to become donors through personal meetings, house parties, special events, and direct mail
  • Presents practical ideas for seeking gifts from business owners of diverse cultural backgrounds
  • Describes ap propriate and effective ways to encourage small donors to become large donors

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The Seven Faces of Philanthropy: A New Approach to Cultivating Major Donors (Paperback $39.95)

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List of Tables, Figures, and Exhibits.

Foreword (Emmett D. Carson).



About the Author.

About the Contributors.

1. How Changing Demographics Are Changing Philanthropy.

2. Understanding Diverse Giving Patterns.

3. Embracing Diversity and Inclusiveness.

4. Building Awareness and Cultivating Prospects.

5. Turning Diverse Prospects into Donors.

6. Advancing Donor Investment Through Major Gifts.

7. Encouraging Gift Planning and Endowment Building.

8. Achieving Success Through Collaboration.

9. Realizing the Potential of Diverse Donors.



"I found every page to be valuable." (CharityChannel, 6/16/03)