About the Author
JASON GREEN is a managing director with Alvarez & Marsal and has almost 30 years of consulting experience. He is the former CEO of The Cambridge Group and was a principal with the firm for over 20 years. Jason has worked with senior management teams at companies across industries and global markets to create and sustain profitable growth in their businesses. Prior to joining The Cambridge Group, Jason was with McKinsey & Company. He holds an undergraduate degree from Yale University and an MBA from the Kellogg School at Northwestern University.
MARK HENNEMAN has delivered profitable growth for more than two decades as a senior partner with The Cambridge Group, a principal with Booz Allen Hamilton (now Strategy &), and an executive with Motorola, Inc. Mark is the architect of the Demand Business System and collaborates with executive teams to unlock new sources of growth by aligning business activities with the most profitable demand in the marketplace. Mark holds a BA and MA in economics from Northwestern University and an MBA from Dartmouth College.
DIMITAR ANTOV is a current director and former principal at The Cambridge Group and previously led IP development at their Economic Center of Excellence. He is also the managing director at Straight Forward Concepts, a consultancy specializing in sales and marketing strategy activation. In this role, he leads teams that heavily utilize quantitative analysis, machine learning, predictive modeling, CRM database scoring, BI reporting, and data visualization; he also speaks at conferences covering state-of-the-art techniques in data mining and consumer research. Dimitar holds a Ph.D. in Economics from Northwestern University.