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Orchestrating Success: Improve Control of the Business with Sales & Operations Planning

Hardcover

$65.00

Orchestrating Success: Improve Control of the Business with Sales & Operations Planning

Richard C. Ling, Walter E. Goddard

ISBN: 978-0-471-13227-1 September 1989 176 Pages

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Description

The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.
Working in Concert.

Synchronizing with the Marketplace.

Conducting the Process.

Establishing Responsibilities.

Preparing the Data.

Operating the Process.

Implementing the Process.

Appendices.

Index.