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Packaging Research in Food Product Design and Development

Packaging Research in Food Product Design and Development

Howard R. Moskowitz, Michele Reisner, John Benedict Lawlor, Rosires Deliza

ISBN: 978-0-813-80604-4

Aug 2009, Wiley-Blackwell

300 pages



Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a systematic, scientific viewpoint, yet with business applications in mind. Positioned specifically for foods and beverages, Packaging Research in Food Product Design and Development uniquely combines consumer liking, segmentation and “how to” business methodology with a detailed treatment of the different facets of concept research.
Part I Methods, materials, mind-sets

Chapter 01 A practitioner’s guide to research or – what you should know

Chapter 02 Consumer packaging: Important functionally, but not attitudinally

Chapter 03 Starting at the beginning: Experimenting to discover what shape ‘wins’

Chapter 04 Patterns in packages: Learning from many packages and many attributes

Chapter 05   A gentle introduction to the world of systematics

Chapter 06 Identify what works by letting the competition do the work

Chapter 07 Psychophysics and the issue of price/value

Part II Ideas and inspirations

Chapter 08 Idea factories: Where do packaging (and other) ideas come from?

Chapter 09 Defining the new package: Specifying the package at the concept level

Chapter 10 What should my package say?

Chapter 11 What concepts tell us versus what packages tell us for the same product –    Case history – Pretzels

Chapter 12 ‘Closing in on the container’

Chapter 13 Action & reality: Using video for the package experience

Part III Health and hope

Chapter 14 Do labels make a difference?

Chapter 15 Understanding Nutrition Labeling Case study – ice cream

Chapter 16 Healthy pasta: Nutritional labeling & the role of messages

Part IV Emotions and experience

Chapter 17 Emotions and package design - coffee

Chapter 18 Beyond the stimulus to the ‘experience’

Chapter 19 Homo economicus rears its head

Chapter 20 Which should I choose – Packages on the shelf

Part V Temptations of technology

Chapter 21 Response time

Chapter 22 Combining eye tracking with experimental design

Chapter 23 Taking stock

  • Novel information on consumer-oriented research in the perception of graphics design

  • ‘How to’ methods for optimizing design of food packages, labels, and websites

  • Vital information for R&D, product and package developers, and marketing