Chapter 1: Taking the First Step.
Chapter 2: Mechanics of Human Behavior.
Chapter 3: Marketing and Truth.
Chapter 4: Laws and Economics.
Chapter 5: Systems Thinking.
Chapter 6: Materials and Processes.
Chapter 7: Innovation Toolbox.
Endnotes and Resources.
"Packaging Sustainability, a textbook that combines big picture systems thinking on the role designers play in our consumer culture with a practical how-to manual for creating sustainable packaging. Armed with the information and advice in Packaging Sustainability, designers will look at their next package design project as more than an assignment; they'll discover an invitation to innovate." (Communication Arts, Sep/Oct 2009)
- Covers a systems approach to packaging which allows the designer to make smart, informed decisions at all points throughout the packaging design process
- Timely guide that will help packaging designers and brand managers reduce packaging which represents 30% of the US wastestream (second only to construction)
- Contributors include practitioners, designers, engineers, marketers, psychologists and ecologists - a full spectrum of practitioners who offer a complete view of all aspects of sustainable packaging design issues.
- Contains a full section devoted to materials and processes currently available to the packaging designer, and shows the advantages and disadvantages of each