Introduction: The View from Down Here: Ignacio Oreamuno.
PART I: BREAKING INTO ADVERTISING.
1. Was I really Put on This Earth to Do Ads?
2. School Daze.
3. What's a GoodÂ Ad, Anyway?
4. Portfolio Preparation: Like Giving Birth, Only More Painful.
5. Getting a Job in This Lifetime: It Can be Done.
6. Internships: Purgatory, Rip-Off, or Free Education?
7. What Place Is Right For Me?
PART II: YOU'RE THEÂ CHOSEN ONE. NOW WHAT?
8. Money-Not That You Care About that.
9. Fear and Self-Loathing: Snap Out of It.
10. Brainstorming Techniques (You're Going to Need Them).
11. Awards. Yes, They Matter. How the Judges Decide.
12. Boss Problems: Try Not to Kill Him. Or Sleep with Him.
13. Partner Problems: Do You Need Counseling, a Divorce, or a Gun?
15. Art Direction.
16. Account Executives: They're People, Too.
17. Identity Crisis.
18. Am I in theÂ Wrong Place?
19. Ethics in Advertising: Not Necessarily an Oxymoron.
20. CD Life (Be careful what You Wish For).
21. Women: The Vanishing Act.
22. Age(ism): Is 39 the New 65?
23. Staying Sane in an Insane Business.
24. Miscellaneous: The Best Chapter ofÂ Any Book.
25. Strangest Questions: Maybe Even better than Miscellaneous.
PART III: BUT WAIT, THERE'S MORE! THE GURUS SHARE YEARS OF COLLECTIVE WISDOM, AND EMBARRASSING PHOTOS.
26. what I Know Now That I Wish I'd Known Then.
27. What I Look for in a Junior.
28. A Century Ago, We Were Juniors, Too.
Appendix: The Inspiration Grab Bag.
- Covers everything from choosing the right school, to creating a winning portfolio, to getting the interview, landing the job, weathering office politics, and starting a successful career.
- Includes career advice from 14 ad industry superstars, including how they got their first jobs, what they look for in a junior ad executive, and what they know now that they wish they’d known then.
- Industry leaders answer students' toughest ad career questions like: Is advertising right for me? How do I build a killer portfolio? How do I get an interview with the elusive creative director? Should I accept an unpaid internship? How do I find the right partner? How do I beat creative block? How do I avoid burnout?
INCLUDES CAREER ADVICE FROM AD INDUSTRY SUPERSTARS: The authors have begun approaching personal contacts such as Neil French, Jeff Goodby, Lee Clow, Chuck Porter, and other industry superstars to contribute essays on how they got their first jobs and what they wish they’d known when they were getting started in the ad world.
AUTHOR PLATFORM: As co-creative directors of a major agency, Janet Kestin and Nancy Vonk are very plugged in to the advertising community. They are frequently quoted in industry literature and have been profiled in USA Today, Adweek, Ad Age, Reader’s Digest, etc. Thousands of students and young professionals read their “Ask Jancy” column regularly—the book is based on this column. Janet and Nancy are judges in major awards shows and speak regularly on advertising to public audiences.