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Platform Revolution: How Networked Markets Are Transforming the Economy--and How to Make Them Work for You

Platform Revolution: How Networked Markets Are Transforming the Economy--and How to Make Them Work for You

Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary

ISBN: 978-0-393-35435-5

*Norton agency titles

224 pages

Select type: Paperback

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Description

Facebook, PayPal, Alibaba, Uber—these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value.

Platform Revolution explores the what, how and why of this revolution and provides the first "owner's manual" for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.