Skip to main content

Pop-Up Business For Dummies

Pop-Up Business For Dummies

Dan Thompson

ISBN: 978-1-118-44347-7

Sep 2012

272 pages



Whether you’re just starting out and want to test the viability of your business, or you’re an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They’re a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay.

Inside Pop-Up Business For Dummies, you’ll find:

  • Planning your pop-up venture - whether it’s a shop, studio, gallery, or community hub.
  • Finding the right space for you.
  • Negotiating with the landlord and sorting out the legalities.
  • Fixing up and fitting out your space on a budget.
  • Pulling in the punters - advertising and marketing your pop-up.
  • Managing a successful pop-up business day-to-day.
  • Closing up shop efficiently.
  • Lots of case studies, checklists, tips and hints from experienced pop-up people!
Introduction 1

Part I: Planning to Pop Up 7

Chapter 1: Welcome to the World of Pop Ups 9

Chapter 2: Developing Your Pop Up Plan 19

Part II: Building on Your Pop Up Foundations 35

Chapter 3: Building Your Team 37

Chapter 4: Funding Your Project 57

Chapter 5: Finding Your Space and Your Landlord 73

Part III: Filling Your Pop Up with People 89

Chapter 6: Making an Impression: Branding and Marketing 91

Chapter 7: Producing and Distributing Leaflets and Posters 107

Chapter 8: Making the Most of Social Media 121

Chapter 9: Cooking Up a Media Storm for Your Pop Up 139

Part IV: Running Your Pop Up 153

Chapter 10: Designing and Kitting Out Your Space 155

Chapter 11: Managing Your Shop and Staff 173

Chapter 12: Meeting Your Customers 185

Part V: Looking to the Future 197

Chapter 13: Measuring the Success of Your Pop Up 199

Chapter 14: Packing Up and Moving On  213

Part VI: The Part of Tens 223

Chapter 15: Ten Useful Items to Have in Your Pop Up 225

Chapter 16: Ten Reasons Why Your Pop Up is Good for Business 231

Index 237