Skip to main content

Power Performance: Multimedia Storytelling for Journalism and Public Relations

Power Performance: Multimedia Storytelling for Journalism and Public Relations

Tony Silvia, Terry Anzur

ISBN: 978-1-405-19869-1

May 2011, Wiley-Blackwell

296 pages

In Stock

$47.95

Description

This book is a unique and definitive guide to the skills necessary for on-camera journalism and offers an invaluable behind-the-scenes look at the profession.
  • Tailors the traditional skills of writing, reporting, and producing to the needs of journalists working in front of the camera
  • Includes chapters devoted to the role of the storyteller, reporting the story across multiple platforms, and presenting the story on-camera
  • Incorporates profiles of leading multimedia journalists and public relations practitioners
  • Addresses the key ethical issues for the profession
  • Offers practical advice for putting presentation skills to work
  • Storytelling skills covered can be applied to a variety of traditional and new media formats including television news, radio, and podcasts

Related Resources

Instructor

Request an Evaluation Copy for this title

Contact your Rep for all inquiries

About the Authors.

Foreword by Lester Holt, NBC News/MSNBC.

Introduction.

1 The Role of the Storyteller.

Profile: Brian Williams, NBC News.

Resource: IJPC.org, The Image of the Journalist in Popular Culture.

2 Reporting Stories across Media.

Profile: Linda Hurtado, WFTS-TV.

Profile: Casey Cora, http://oakpark.patch.com.

3 Writing the Story for Print and the Web.

Profile: J.R. Raphael, Contributing Editor, PC World.

Profile: Eric Deggans, St. Petersburg Times and tampabay.com.

4 Video Storytelling on the Air and on the Web.

Profile: Joe Little, KGTV-TV San Diego.

Profile: Jessica Yellin, TV Reporter, CNN.

5 Presenting the Story on Camera, on Air, and Online.

Profile: Poppy Harlow, CNNMoney.com.

Profile: Owen J. Michael, KABC-TV.

6 Practicing Public Relations in a Multimedia World.

Profile: James Lee, Lee Strategy Group.

Profile: Ann Kellan, Intermedia Marketing & Production, Atlanta.

7 Ethical Journalism in Multicultural Media.

Profile: Corey Flintoff, National Public Radio, www.npr.org.

Profile: Frenita Buddy, Hope Channel.

8 Putting Your Skills to Work.

Profile: Kris Van Cleave, WJLA-TV.

Profile: Lila King, Senior Producer, CNN.com.

Index.

""I highly recommend the information packed and valuable book Power Performance: Multimedia Storytelling for Journalism and Public Relations by Tony Silvia and Terry Anzur, to any journalists, bloggers, public relations practitioners, and business people who are seeking a hands on guide to telling story in a multimedia world. This book will transform your message from a weak and ineffective one, to an authentic and compelling story that is understood readily by the audience."" (Blog Business World, 24 September 2011)