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Preparing Your Capital Campaign

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$46.00

Preparing Your Capital Campaign

Marilyn Bancel

ISBN: 978-0-787-95247-1 September 2000 Jossey-Bass 160 Pages

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"Marilyn Bancel has written a highly accessible, readable guide toa very complex process, which is no mean feat. Even if you havebeen through a capital campaign before and think you're ready-andespecially if you're new to the capital campaign process-read it!Preparing Your Capital Campaign provides valuable insights andpractical planning tools that will bolster your capacity to take ona campaign's challenge."
--Clara Miller, president, Nonprofit Finance Fund

In this hands-on workbook, fund raising expert Marilyn Bancel showsyou how to prepare your organization to embark on a successfulcapital campaign, detailing each step that must be taken before thelaunch.

Preparing Your Capital Campaign--part of the Excellence in FundRaising Workbook Series--breaks down the preparation stage intopractical, manageable parts, outlining in straightforward languagesuch essentials as creating a campaign timetable, setting up thecampaign committee, determining a campaign goal, and getting thewhole organization ready for a fund raising drive. Packed withuseful resources, this nuts-and-bolts workbook includes a campaignskills checklist, strategies for estimating fund raising costs, asample campaign budget, and a list of Web sites tailored to thespecific needs of fund raisers.

If you are brand-new to fund raising, the book offers a conciseintroductory chapter that lays out the basics and answers the keyquestions about capital campaigns. More experienced fund raiserswill benefit from a wealth of reminders for avoiding commonmistakes and a framework for staying focused on the factors thatare most important for success. Preparing Your Capital Campaignwill show you how to make the most of this critical fund raisingstrategy.

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Preface.

The Author.

Introduction: Why Take the Time to Prepare?

1. Understanding the Capital Campaign What Is a Capital Campaign?Forms of Capital Campaigns Examples of Capital Projects The Stagesof a Campaign Do You Really Need a Capital Campaign? When ShouldYour Organization Undertake a Capital Campaign? What's in a Goal?Does Your Organization Cope Well with Risk?

2. Getting the Organization Ready Telling Your Story Putting StrongVolunteer Leadership in Place Evaluating Your Donor and ProspectBase Understanding the Role of Long-Range Planning GettingProfessional Support in Place Establishing Effective CommunicationsChannels Establishing Visibility Paying for Building YourOrganization's Capacity.

3. Launching the Project Testing for Project Readiness Developing aRationale for the Project Getting Buy-In and Commitment fromInternal Constituencies Getting Ready for a Bricks-and-MortarProject What Costs Will We Encounter and When? Obtaining Up-FrontPlanning Costs Answering Important Questions Understanding the Roleof In-Kind Donations.

4. Conducting a Feasibility Study What Is a Feasibility Study? DoYou Need a Study? What You Can Learn from a Study How to Get Readyfor a Feasibility Study How to Time the Study How to Find the RightConsultant Cost of a Feasibility Study Risks of Not Undertaking aStudy Alternatives to a Feasibility Study.

5. Building the Campaign Framework Responding to the Results of theFeasibility Study Deciding Next Steps Setting a Campaign GoalPreparing the Case Statement Testing for Leadership Using the Testto Prepare for Volunteer Training Thanking and AcknowledgingParticipants.

6. Raising Early Funding Determine Early Funding Needs Option One:Campaign for a Seed Fund Option Two: Build a Campaign Chest OptionThree: Establish a Loan Fund Option Four: Establish a CombinationLeadership Fund and Loan Fund Option Five: Use Public Bond Fundsor? Tax-Exempt? Financing Option Six: Use Private Bond Funds OptionSeven: Get Creative.

7. Looking Ahead Resources Top Ten Reasons Campaigns FailEstimating the Costs of Fund Raising Sample Expenses for aThree-Year $3 Million Capital Campaign Organizations ReferencesUseful Publications.
"Marilyn Bancel has written a highly accessible, readable guide toa very complex process, which is no mean feat. Even if you havebeen through a capital campaign before and think you're ready-andespecially if you're new to the capital campaign process-read it!Preparing Your Capital Campaign provides valuable insights andpractical planning tools that will bolster your capacity to take ona campaign's challenge." (Clara Miller, president, NonprofitFinance Fund)

"This handy guide is chock full of useful information ready-madefor immediate application. I will heartily recommAnd it to all myclients as a valuable resource that will expedite their learningcurve." (Leo P. Arnoult, president, Arnoult & Associates Inc.,board member, the American Association of Fund-Raising Counsel, andsecretary, AAFRC's Trust for Philanthropy)

"A boon to anyone considering a capital campaign. Bancel expertlytransforms a complicated process into an easy-to-understandstep-by-step model for success. The reader is gently but firmlyguided to look deeply into the organization's strengths,weaknesses, and overall readiness for the exciting challenges ofplanning a capital campaign." (Barbara Burgess, executive director,MidPeninsula HomeCare and Hospice Services, Mountain View,California)
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