2 The Stages of the Quest for the White House
3 The Campaign Trialogue: Citizens, Reporters and Campaigners
4 Campaigns as Rhetorical Puzzles
5 Laws and Rules Shape Campaign Communication
6 America’s Tribes of Voters
7 Media and Messages
8 Acclaiming, Attacking and Defending Candidate Images
9 Persuading, Fast and Slow: Advertising and Speaking
10 Reporting Campaigns for “People Like Us”
11 Presidential Debates: The Rhetorical Super Bowl
Craig Allen Smith?s Presidential Campaign Communication is a thorough, clear, and comprehensive text that details all of the important elements of presidential campaign communication. The book nicely integrates insights from both political science and communication and is sensitive to historical context. Focusing on the various communicative aspects of presidential campaigns, and full of anecdotes and examples that illustrate the theory, the book would be a useful addition to courses on the presidency, the mass media, and political campaigns.
Mary Stuckey, Georgia State University
The second edition of Presidential Campaign Communication offers a complete rearrangement and updating of content. As the next election approaches, it is definitely a book I would use in any course focused on the US presidency. Students loved the first edition. They will like this one even more.
Martin Medhurst, Baylor University
Smith?s second edition of Presidential Campaign Communication provides both breadth and depth in its insightful analysis of campaign communication. This book is one of the very best to examine the role that communication plays in US presidential campaigns.?
Mitchell S. McKinney, University of Missouri