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Professional Beverage Management

Professional Beverage Management

ISBN: 978-0-471-28737-7

Jun 1996

496 pages

Select type: Hardcover


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This information-packed resource tells you how to improve profitability through marketing and merchandising.

This book includes:

  • Comprehensive listing of trade organizations, information bureaus, and agencies offering promotional information.
  • Appendix listing wineries that are producing secondary wine labels.
  • A new chapter on low and nonalcoholic beverages.
  • New statistics on microbreweries.
  • Vintage charts.

Related Resources


Contact your Rep for all inquiries

Wines of the United States.

Wines of Italy.

Wines of France.

Wines of Other Countries.

Sparkling Wines and Champagnes.

Aperitifs and Fortified Wines.

Brewed Beverages.

Brandy, Liqueurs, and Other Distillates.

Distilled Spirits.

Low Alcohol and Nonalcoholic Beverages.

Preparing a Beverage List.

Purchasing, Storage, and Cost Controls.

Merchandising and Marketing.

Alcoholic Beverage Service.