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Reading Women's Magazines: An Analysis of Everyday Media Use

Reading Women's Magazines: An Analysis of Everyday Media Use

Joke Hermes

ISBN: 978-0-745-61271-3

Jun 1995, Polity

240 pages

Select type: Paperback

In Stock

$26.95

Description

This book focuses on women's magazines, on how they are read and the role they play in their readers' lives.
Acknowledgements.

Introduction.

1. Everyday Media Use.

2. Easily Put Down:.

How Women and Men read Women's Magazines.

3. Portrait of Two Readers.

4. Reading a Feminist Magazine:.

Fantasising the Female Homo Universalis. .

5. Reading Gossip Magazines:.

The Imagined Communities of "Gossip" and "Camp".

Conclusion.

Bibliography.

Index.

'Reading Women's Magazines is an eminently readable, innovative and daring book, taking the study of media consumption one step further in the direction of an anthropology of everyday life, where it belongs.'
Ien Ang, Murdoch University, Australia

'The audience orientation of the book is likely to make it of particular interest to students studying the sociology of the media.'
Times Higher Education Supplement

* This is a study of how people use media products, how they fit into their day-to-day lives etc. This is a very topical theme in media and cultural studies, and the book will certainly find a place on reading lists.
* The book focuses on women's magazines, on how they are read and the role they play in their readers' (mainly women's) lives. It covers a broad spectrum from Woman , Woman's Own , and Cosmopolitan to gossip magazines and feminist magazines.
* The book is also original and up-to-date theoretically, discussing postmodernism and feminism in relation to current debates in media and cultural studies.