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Reputation Management: Marketing 04.05

Reputation Management: Marketing 04.05

Gerry Griffin

ISBN: 978-1-841-12299-1 December 2001 Capstone 122 Pages




Fast track route to mastering all aspects of reputation management

Covers all the key techniques for successful reputationmanagement, from understanding interest groups to communicating keymessages, and from selecting the best channels to developing atactical plan

Examples and lessons from some of the world's most successfulbusinesses, including Unilever, Bitor and Royal Dutch Shell

Includes a glossary of key concepts and a comprehensive resourcesguide

ExpressExec is a unique business resource of one hundred books.These books present the best current thinking and span the entirerange of contemporary business practice. Each book gives you thekey concepts behind the subject and the techniques to implement theideas effectively, together with lessons from benchmark companiesand ideas from the world's smartest thinkers.

ExpressExec is organised into ten core subject areas making iteasy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need tomaster the latest business thinking and practice quickly.

Marketing Module

This item: Reputation Management: Marketing 04.05

Market Research: Marketing 04.09

(Paperback $19.95)

Marketing Express: Marketing 04.01

(Paperback $19.95)

Sales Management: Marketing 04.10

(Paperback $19.95)

Reputation Management: Marketing 04.05

(Paperback $22.00)

Customer Relationship Management: Marketing 04.04

(Paperback $19.95)

E-Marketing: Marketing 04.03

(Paperback $19.95)

Global Marketing: Marketing 04.02

(Paperback $22.00)

Channel Management: Marketing 04.07

(Paperback $22.00)

Sales Promotion: Marketing 04.06

(Paperback $19.95)

Branding: Marketing 04.08

(Paperback $19.95)

Original Price:$205.65

Purchased Together:$92.99

save $112.66

ExpressExec Set

This item: Reputation Management: Marketing 04.05

Knowledge Management: Organizations 07.05

(E-Book $15.99)

Purchased Together:$1,107.99

Introduction to Express Exec

Introduction to Reputation Management

Definition of Terms: What Is Reputation Management?

The Evolution of Reputation Management

The E-Dimension

The Global Dimension

The State of the Art

In Practice

Key Concepts and Thinkers


Ten Steps to Making Reputation Management Work

Frequently Asked Questions (FAQs)