DescriptionThis book offers an innovative introduction to social research. The book explores all stages of the research process and it features both quantitative and qualitative methods. Research design topics include sampling techniques, choosing a research design, and determining research question that inform public opinion and direct future studies. Throughout the book, the authors provide vivid and engaging examples that reinforce the reading and understanding of social science research. ""Your Turn"" boxes contain activities that allow students to practice research skills, such as sampling, naturalistic observation, survey collection, coding, analysis, and report writing.
CHAPTER 1: UNDERSTANDING RESEARCH.
The Research Process.
Types of Research.
Getting Acquainted with SPSS.
CHAPTER 2: THE WHO, HOW, AND WHY OF RESEARCH.
Who: Selecting a Sample.
How: Selecting a Research Strategy.
Why: Doing Research That Makes a Difference.
CHAPTER 3: QUANTITATIVE RESEARCH: MEASUREMENT AND DATA COLLECTION.
Measurement: Turning Abstractions into Variables.
Characteristics of Good Measures.
CHAPTER 4: QUANTITATIVE RESEARCH: DESCRIPTIVE AND CORRELATIONAL DESIGNS.
Causation and Prediction.
CHAPTER 5: QUANTITATIVE RESEARCH: BASIC EXPERIMENTAL DESIGNS.
Types of Variables.
Characteristics of Experiments.
Types of Experimental Designs.
CHAPTER 6: QUANTITATIVE RESEARCH: ADVANCED EXPERIMENTAL DESIGNS.
CHAPTER 7: WHAT IS QUALITATIVE RESEARCH?
Telling a Story . . . Qualitatively.
Two Worldviews on Research: Reality and Knowledge.
Comparison of Quantitative and Qualitative Research.
Critique of Quantitative Research.
Crisis of Representation.
CHAPTER 8: PLANNING YOUR QUALITATIVE STUDY: DESIGN, SAMPLING, AND DATA ANALYSIS.
Designing Qualitative Research.
CHAPTER 9: QUALITATIVE RESEARCH METHODS: ETHNOGRAPHY, PHENOMENOLOGY, CASE STUDY, TEXTUAL ANALYSIS, AND APPLIED RESEARCH.
Applied Research Methods: Action and Evaluation Research.
CHAPTER 10: QUALITATIVE RESEARCH TOOLS: INTERVIEWING, FOCUS GROUPS, AND OBSERVATION.
The First Tool: Defi ning the Context.
Qualitative Research Tools: How to Collect Data.
CHAPTER 11: PRESENTING YOUR RESEARCH FINDINGS.
Presenting Your Research with a Poster.
Presenting Your Research in an Oral Presentation.
Presenting Your Research in a Paper.
Reducing Bias in Research Reporting.
Appendix A: A Sample Manuscript from a Quantitative Study.
Appendix B: A Sample Manuscript from a Qualitative Study.