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Responsible Business: How to Manage a CSR Strategy Successfully

Responsible Business: How to Manage a CSR Strategy Successfully

Manfred Pohl, Nick Tolhurst

ISBN: 978-0-470-66239-7

Apr 2012

368 pages

$28.99

Description

Corporate Social Responsibility, Sustainability and Corporate Citizenship are now essential elements of modern business. Responsible Business is a vital ""how to"" guide providing information on all aspects of the CSR process. This highly accessible book is full of insights from those responsible for implementing CSR strategy inside companies – whether as CSR managers or at top management level – with coverage of all the important aspects of CSR – from what a sustainability manager's job involves, how to handle stakeholder dialogue, supply chain management to auditing, CSR and the law, and communicating CSR.

Divided into bite-size easy-to-read chapters complete with practical checklists or ""dos and don'ts"", Responsible Business provides perspectives across different industries and sectors from running micro-finance at an international banking group to CSR in small companies as well as personal insights into a CSR manager's role in the automotive sector, the IT sector, the hotel business and many more.

""If CSR is ever to happen in real time, it will be in the corporate trenches, honed by managers driving CSR beyond academic ideal to practical workplace results. This new book from Europe's ICCA has it all in one place. A brilliant display of actual corporate accomplishments, workable tools, and organisational work-around strategies. Real stuff by real professionals.""
William C. Frederick, author of Corporation, Be Good! The Story of Corporate Social Responsibility

""The work of Nick Tolhurst and the ICCA in this publication and beyond is vital to the field of CSR, as well as to the interdisciplinary fields and sectors that it affects in the private sector, public sector and civil society. I suggest this book become required reading for each sector.""
—Mark C. Donfried, Director and Founder, Institute for Cultural Diplomacy

Acknowledgements ix

About the editors xi

List of contributors xii

Introduction xv

1 What does a sustainability manager do? 1
Jason Leadbitter

2 An introduction to stakeholder dialogue 17
Bettina Palazzo

3 Who works in CSR? Staffi ng and recruitment in CSR 43
Andrew Cartland

4 A legal perspective on CSR 63
Jonathan S. Lux and Marie-Louise Orre

5 Corporate volunteering as a tool of strategic company development 77
Kirsten B. Wenzel

6 CSR assurance in practice: measuring and auditing sustainability 91
Martin G. Viehöver, Volker Türk and Sam Vaseghi

7 Sustainability reporting 2.0: from 'Trojan horse' to 'value booster' 107
Ralph Thurm

8 Ten rules for successful CSR communication 129
Norbert Taubken and Irina Leibold

9 Event project management best practice 143
Siegmar Ley

10 The role of IT in corporate sustainability strategies 153
Chris Preist

11 CSR in the hotel industry: the Accor perspective 171
Hélène Roques

12 Microfi nance: helping communities to develop 179
Hans-Ulrich Doerig

13 Sustainability management in the automotive sector 193
Gerhard Prätorius

14 Beyond marketing: CSR as a business strategy for SMEs – the Betapharm story 209
Nick Tolhurst

15 Sports sponsoring and CSR: lessons from HypoVereinsbank 229
Clemens Mulokozi and Klaus-Peter Storme

16 Five rules for sustainable supply chain management 239
Anselm Iwundu

17 Public private partnerships in corporate responsibility 251
Judith Kohler

18 CSR in developing countries 265
Isaac H. Desta

19 Carbon offsetting as a CSR strategy 279
Nick Tolhurst and Aron Embaye

20 Implementing profitable CSR: the CSR 2.0 business compass 289
Oliver Laasch and Ulises Flores

21 CSR 2.0: the evolution and revolution of corporate social responsibility 311
Wayne Visser

Further reading 329

Index 333