About the Author
Her practical experience in both sales and marketing in the information technology sector has been supplemented by consultancy in a variety of organizations, together with research and teaching. She has worked with major corporations in Europe, the US, SE Asia and Australia, and with small businesses in the South and South-east of England, both in manufacturing and services.
Beth is a popular author and speaker on sales management. Her previous books include co-authorship with Professor Malcolm McDonald of “Key account management – learning from supplier and customer perspectives”. She has written many articles on sales and marketing related topics over the past eighteen years, and is a regular contributor to “Winning Edge”. She has also provided comment for the Daily Telegraph and Sunday Times.
Beth works with employers, her alumni, professional institutions and fellow experts to raise the profile of the sales profession.