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Rethinking Undergraduate Business Education: Liberal Learning for the Profession



Rethinking Undergraduate Business Education: Liberal Learning for the Profession

Anne Colby, Thomas Ehrlich, William M. Sullivan, Jonathan R. Dolle, Lee S. Shulman (Foreword by)

ISBN: 978-0-470-88962-6 June 2011 Jossey-Bass 208 Pages


Business is the largest undergraduate major in the United States and still growing. This reality, along with the immense power of the business sector and its significance for national and global well-being, makes quality education critical not only for the students themselves but also for the public good.

The Carnegie Foundation for the Advancement of Teaching's national study of undergraduate business education found that most undergraduate programs are too narrow, failing to challenge students to question assumptions, think creatively, or understand the place of business in larger institutional contexts. Rethinking Undergraduate Business Education examines these limitations and describes the efforts of a diverse set of institutions to address them by integrating the best elements of liberal arts learning with business curriculum to help students develop wise, ethically grounded professional judgment.

Foreword vii
Lee S. Shulman

Acknowledgments xv

The Authors xvii

1. Liberal Learning for Business Education: An Integrative Vision 1

2. Business and the Academy: Founding Hopes and Continuing Challenges 14

3. On the Ground: The Challenges of Undergraduate Business Education 32

4. The Meaning and Relevance of Liberal Education 51

5. Teaching for Key Dimensions of Liberal Learning 70

6. Pedagogies of Liberal Learning in Business Education 88

7. Structural Approaches to Integration: Building Institutional Intentionality 111

8. Emerging Agendas: Globalization and Entrepreneurship 132

9. The Way Forward 161

References 179

Index 185