"If you adopt my attitude to business, you cannot possibly fail" says Pratt, an emigrant boy from Shepparton, who has turned a small packaging business into a $3 billion empire that straddles the world. Richard leads Australia's biggest private family company from the front. As one of the most colourful, outspoken and generous figures in Australian commerce, he has become a legend whose lavish lifestyle is reported well beyond the confines of the business media. But behind the public image is a straight talking manager who knows how to get the best out of people. The story behind the Pratt family empire is one of commitment, adventure, and relentless drive for success. This is the first book about Richard Pratt.