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Road to Relevance: 5 Strategies for Competitive Associations

Road to Relevance: 5 Strategies for Competitive Associations

Harrison Coerver, Mary Byers

ISBN: 978-1-118-90108-3

Jan 2014, Jossey-Bass

165 pages

Select type: O-Book

Description

Help move your organization to greater discipline, focus, and value

Association leaders must be disciplined strategists, focusing the organizations they serve on value they can deliver and structuring accordingly to compete in the "new normal." Road to Relevance is the follow-up and complementary companion to the bestselling Race for Relevance: 5 Radical Changes for Associations, which identified six challenges that forever changed the association environment and five needed changes. Authors Harrison Coerver and Mary Byers, CAE, provide real insight into how to adapt the strategies of Road to Relevance to your organization's circumstances. Clearly explaining the five key strategies, the authors show you how to:

  • Identify strengths that deserve a concentration of resources
  • Achieve a coordinated product and service portfolio
  • Root out marginal or underperforming activities that are negatively impacting your organization

Case studies, adaptable examples, and provocative questions help you use the insights from Road to Relevance to lead your organization to an ever-more-valued, sustainable, and relevant future.

Foreword v

CHAPTER ONE
The New Normal 1

CHAPTER TWO
Build on Strength 7

C H A P T E R  T H R E E
Assessing Strengths 15

CHAPTER FOUR
Concentrate Resources 41

C H A P T E R  F I V E
The Concentration Decision 57

C H A P T E R S I X
Fit: Integrating Programs and Services 69

CHAPTER SEVEN
Capitalizing on Fit 79

C H A P T E R  E I G H T
The Lean Association: Aligning People and Processes Effi ciently 91

C H A P T E R  N I N E
Understanding and Reducing Waste 101

CHAPTER TEN
Purposeful Abandonment 119

C H A P T E R  E L E V E N
CEO and Board Roles (and Potholes) on the Road 139

Afterword 147

A P P E N D I X A
Resources 149

A P P E N D I X B
Program and Service Evaluation Matrix 151

Endnotes 153

Acknowledgements 157

About the Authors 159

Index 161