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SEO For Dummies, 6th Edition



SEO For Dummies, 6th Edition

Peter Kent

ISBN: 978-1-119-12960-8 October 2015 464 Pages

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Your fully updated guide to search engine optimization

Packed with tips, tricks, and secrets, SEO For Dummies shows you how to create and maintain a website that ranks at the top of search engines and drives high-volume traffic. Using plain-English explanations and easy-to-follow instructions, this friendly guide helps you come to grips with search engine basics—what they are, which ones are important, and how to get started—and build a search-engine-friendly site.

SEO is an integral part of getting a site to rank in the various search engines in order to attract potential customers. In the new edition of this bestselling guide to search engine optimization, you'll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among searches and draws the masses. Covering the latest information on pay-per-click options, using social media to boost your profile, and managing your platform and reputation to positively impact your search engine rankings, this hands-on guide is the fun and friendly place to start learning how to move your site to the top of the rankings.

  • Develop a search strategy and use local search capabilities
  • Build sites that increase your search visibility
  • Analyze results with updated tracking tools
  • Maximize content marketing strategies

If you're asking yourself the essential question of "how do I get people to visit my site," you've come to the right place!

Introduction 1

Part I: Getting Started with SEO 5

Chapter 1: Surveying the Search Engine Landscape 7

Chapter 2: Search Results, Deconstructed 23

Chapter 3: Your One-Hour, Search Engine–Friendly Web Site Makeover 31

Chapter 4: Beating the Competition — Planning a Powerful Search Engine Strategy 49

Chapter 5: Making Your Site Useful and Visible 67

Part II: Building Search EngineFriendly Sites 83

Chapter 6: Picking Powerful Keywords 85

Chapter 7: Creating Pages That Search Engines Love 107

Chapter 8: Using Structured Data Markup 135

Chapter 9: Avoiding Things That Search Engines Hate 143

Chapter 10: Dirty Deeds, Done Dirt Cheap 163

Chapter 11: Bulking Up Your Site — Competing with Content 179

Chapter 12: Finding Traffic Through Local-Search Marketing 203

Part III: Adding Your Site to the Indexes and Directories 229

Chapter 13: Getting Your Pages into the Search Engines 231

Chapter 14: Submitting to the Directories 247

Chapter 15: Product Search: Remember the Shopping Directories and Retailers 257

Part IV: After You’ve Submitted Your Site 283

Chapter 16: Using Link Popularity to Boost Your Position 285

Chapter 17: Finding Sites to Link to Yours 309

Chapter 18: Even More Great Places to Get Links 331

Chapter 19: Social Networking — Driven by Drivel 343

Chapter 20: Video: Putting Your Best Face Forward 351

Chapter 21: When Google Bites Back: A Guide to Catastrophe 357

Part V: The Part of Tens 377

Chapter 22: Ten-Plus Myths and Mistakes 379

Chapter 23: Ten-Plus Ways to Stay Updated 387

Chapter 24: Ten-Plus Useful Things to Know 393

Index 409