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Say Anything to Anyone, Anywhere: 5 Keys To Successful Cross-Cultural Communication



Say Anything to Anyone, Anywhere: 5 Keys To Successful Cross-Cultural Communication

Gayle Cotton

ISBN: 978-1-118-42042-3 March 2013 256 Pages


The five steps to successful selling, negotiating, and managing multi-culturally

Say Anything to Anyone, Anywhere gives readers five simple key guidelines to create rapport and organize strategies for success across different cultures. This book teaches to be proactive, not reactive, in your cross-cultural communications and shows how to use simple rapport tools to create trust with the cultures you work with or travel to. Learn how to organize productive interactions in person, on the phone, and by email. Discover interpersonal communication skills and virtual strategies that build strong relationships.

  • Offers quick, accessible examples and clear guidelines about how to create an understanding between cultures
  • Gives tips and strategies on how to communicate without offending
  • Author Gayle Cotton is a Emmy Award Winner and a distinguished, highly sought after speaker, corporate trainer, and executive coach.

This step-by-step guide to cross-cultural business will help you build strong relationships and manage successfully, no matter the cultural differences.

Acknowledgments xiii

Introduction xv

Key One Create Proactive Cross-Cultural Communication 1

Avoid Reactive Communication

CHAPTER 1 What Makes Cultures So Unique? 3

Differences Are the Spice of Life!

CHAPTER 2 Understanding the “Cultural Layer Cake” 7

We All Have Layers in Our Cakes

CHAPTER 3 How Many Strikes Are Against You? 19

Managing Preexisting Cultural Perceptions and Misconceptions

CHAPTER 4 Cultural Science 25

How Neurological Development Affects Cultures

CHAPTER 5 The Chicken or the Egg of Culture 31

Which Came First? Climate and Environment or Language and Behavior?

CHAPTER 6 Maximize Effective Communication 35

. . . By Minimizing Ineffective Communication

Key Two Rapport Secrets to Bridge the Cultural Gap 41

In Person, on the Phone, and by E-Mail

CHAPTER 7 It’s a Matter of Respect 43

Create Cultural Trust and Understanding

CHAPTER 8 Develop Rapport 47

The Most Important Element in Cross-Cultural Relationships

CHAPTER 9 Adapt Your Style 51

Awareness Is the First Step!

CHAPTER 10 Words, Tonality, and Body Language 59

The Three Methods of Communication

That Vary with Every Culture

CHAPTER 11 Understanding Communication 67

How Do You Describe a Tree?

CHAPTER 12 The Impact of Mother Tongue Languages 71

It All Begins Here

Key Three Organize Productive Interactions 79

Understand Cultural Sensitivities and Avoid Conflict

CHAPTER 13 Multicultural Time Expectations 81

In Time, on Time, or out of Time?

CHAPTER 14 E-Mail Etiquette Is Culturally Sensitive 87

Once It’s Sent, It Cannot Be Undone

CHAPTER 15 Triple Cross-Translate 93

Who Wrote These Instructions?

CHAPTER 16 It Takes Two to Collaborate 99

How to Position and Influence

CHAPTER 17 Framing Your Cross-Cultural Communication 107

For Sales, Negotiations, Management, and International Travel

Key Four Strategies for Relationships 119

Cultural Beliefs, Values, and Rules

CHAPTER 18 Context, Perception, and Reality 121

The Cross-Cultural “Shortcut”

CHAPTER 19 Business and Social Behavioral Styles 129

Where Do You Start?

CHAPTER 20 Understanding Cultural Beliefs, Values, and Rules 139

The Roots of Every Culture

CHAPTER 21 The Cross-Cultural Potter’s Wheel 149

Don’t Create a Warped Relationship!

Key Five Success Leaves Clues 153

Cultural Clues, Do’s, and Taboos

CHAPTER 22 Body Language Gestures to Avoid 155

Keep Your Fingers to Yourself!

CHAPTER 23 Acronyms, Abbreviations, Analogies, Slang, and Sports Jargon 165

Does Anyone Know Where “Left Field” Is?

CHAPTER 24 Global Etiquette Tips 179

What All Cultures Appreciate—No Need to Reinvent the Wheel!

CHAPTER 25 Area-Specific Cultural Clues, Do’s, and Taboos 189

For Successful Multicultural Navigation

The Germanic, Scandinavian, and Nordic Cultures

The Asia/Pacific, Chinese, and Japanese Cultures

The English Language Cultures

The Russian, East European, and Slavic Cultures

The Middle East, Arabic, and North African Cultures

The Latin or Romantic Language Cultures

CHAPTER 26 Win-Win Cross-Cultural Communication 211

The Key That Unlocks the Door to Successful Relationships

Cultural Bloopers! 215

CHAPTER 27 The Humorous Faux Pas 217

They Happen in Every Language

CHAPTER 28 Is What You Say What You Mean? 221

Words Don’t Always Translate the Way We Want Them To

CHAPTER 29 Paradoxes of the English Language 225

How Can a Wise Man and a Wise

Guy Be Opposites?

About the Author 227

Index 229