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Search Engine Optimization: An Hour a Day, 2nd Edition

Search Engine Optimization: An Hour a Day, 2nd Edition

Jennifer Grappone, Gradiva Couzin

ISBN: 978-0-470-38211-0

Jun 2008

359 pages

Select type: E-Book


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Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.

Part I Foundation.

Chapter 1 Clarify Your Goals.

Chapter 2 Customize Your Approach.

Chapter 3 Eternal Truths of SEO.

Chapter 4 How the Search Engines Work Right Now.

Part II Strategy.

Chapter 5 Get Your Team on Board.

Chapter 6 Your One-Month Prep: Baseline and Keywords.

Part III Your SEO Plan.

Chapter 7 Month One: Kick It into Gear.

Chapter 8 Month Two: Establish the Habit.

Chapter 9 Month Three: It’s a Way of Life.

Chapter 10 Extra Credit and Guilt-Free Slacking.