Chapter 1: The Engines.
Chapter 2: Searching.
Chapter 3: Attention.
Chapter 4: Knowledge & Democracy.
Chapter 5: Censorship.
Chapter 6: Privacy.
Chapter 7: Sociable Search.
Chapter 8: Future Finding.
Siva Vaidhyanathan, University of Virginia
“Too many of us approach search engines as if they are neutral, democratic, all-revealing guides to the internet. Alex Halavais shows that this belief can actually be dangerous, and he provocatively suggests ways to rethink our personal and collective policies toward search systems in the interest of a healthy civic culture.”
Joseph Turow, University of Pennsylvania
An introduction to one of the hottest topics in digital media studies - search engines.
Gives a grounded and accessible overview of the social impact of search engines - from the ways we access and organise knowledge through to the political implications around censorship and privacy.
Considers the full range of search engines and places this in the context of the “search engine wars” and the big business behind an everyday phenomenon.
Introduces issues around the new generation of search and web 2.0 and the future of search.
Previous titles in the field have been “how to” books for improving page rank or books about specific search engines. This is the first student friendly overview.