THE SECRET’S OUT…! ix
Don’t Be Afraid to Make Mistakes 1
SECRET #1: Try to learn from your mistakes—better yet, learn from the mistakes of others!
Don’t Borrow Money 9
SECRET #2: Think twice before you either borrow money or loan money to someone— especially a friend.
Love What You Do 15
SECRET #3: Following your passion is the key to success.
Make Time for Both Work and Play 19
SECRET #4: It is important to make the right trade-offs between work and play so we live
a balanced lifestyle.
Listen to What Others Can Teach You 25
SECRET #5: The experience of others is the best classroom you will ever find!
Always Think of New Ideas 31
SECRET #6: Try to come up with alternate ways of doing things.
Always Have a Plan 37
SECRET #7: When you fail to plan, you plan to fail.
If You Fail, Try Again 43
SECRET #8: Failure is not falling down; it is staying down.
Protect Your Reputation 49
SECRET #9: It takes years to build a reputation but only minutes to ruin it.
The Customer Comes First 55
SECRET #10: Take care of your customer and your customer will take care of you.
Open Minds Let In Better Ideas! 61
SECRET #11: Opening your mind can open the door of success.
Always Promote Yourself 65
SECRET #12: Successful businesses successfully promote and advertise themselves.
Location Is Very Important 71
SECRET #13: Location is a vital part of most businesses.
Don’t Be Fooled 77
SECRET #14: If it seems too good to be true, it probably is.
Don’t Judge Others 83
SECRET #15: With businesses, like with people, you should get to know them before you judge them.
Be Willing to Change Your Ideas 89
SECRET #16: Chains of habit are too light to be felt until they are too heavy to be broken.
Your Image Is Important 95
SECRET #17: Price is on the price tag; value is in the eye of the beholder.
Be Thoughtful of Others 99
SECRET #18: If your service is outstanding, you’ll always stand out.
Pay Attention to Details 103
SECRET #19: A good business is disciplined to do the little things right every day.
How to Present Yourself 109
SECRET #20: It’s not just the outside that counts. It’s the whole package.
Your Decisions Affect Your Future 115
SECRET #21: Make sure you stay in school.
Failing to complete your education can lead to not achieving your dreams in the future.
Save for the Future 119
SECRET #22: Save money for things you need instead of spending it all on things you want!
Be Someone in Demand 123
SECRET #23: Prices are determined by supply and demand.
Confidence Comes with Understanding 127
SECRET #24: Don’t get involved in a business you don’t understand.
A Lifetime of Learning 133
SECRET #25: Be smarter at the end of the day than you were at the beginning.
Partners Make it Easier 139
SECRET #26: Great partnerships will make any job easier.
ABOUT A SQUARED ENTERTAINMENT 145