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Selling Your Ideas to Your Organization

Selling Your Ideas to Your Organization

Harold Scharlatt

ISBN: 978-1-118-16368-9

Aug 2011, Pfeiffer

31 pages



If you've got an idea you want to sell, you need to do two things: scan your environment and use effective tactics. This guidebook explains how to scan your environment and provides a collection of tactics you can use to sell your idea. Using this systematic approach will make you more likely to accomplish your objective - solving a problem or making an improvement for the benefit of individuals, groups, and the organization as a whole.

7 After the Brainstorm

8 Scanning Your Organization

18 Tips and Tactics

27 Closing the Deal

28 Suggested Readings

29 Background

30 Key Point Summary