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Selling Yourself without Selling Out: A Leader's Guide to Ethical Self-Promotion

Selling Yourself without Selling Out: A Leader's Guide to Ethical Self-Promotion

Center for Creative Leadership (CCL), Gina Hernez-Broome, Cindy McLaughlin

ISBN: 978-1-118-16358-0

Aug 2011, Pfeiffer

32 pages

Select type: E-Book

$12.99

Product not available for purchase

Description

High-performing individuals and groups are often not adequately recognized for their contributions. The antidote to being overlooked or underestimated is self-promotion—the act of generating personal visibility in service of your work and career. In this guidebook, we discuss how you can benefit from self-promotion and maintain your integrity and authenticity. We help you reframe common beliefs that get in the way of effective self-promotion, and we provide numerous strategies and activities that can become part of your repertoire.
7 Self-Promotion: A Leaders Job

8 Strategic Visibility and Its Benefits

Benefits for the Individual

Benefits for Others

11 Rethinking Self-Promotion

18 Techniques for Promoting Yourself

Connecting with Others

Developing Yourself

Creating Opportunities

28 Finding the Sweet Spot

28 Suggested Readings

29 Background

30 Key Point Summary