Chapter 1. What It Takes to Play: Tips and Caveats for Chief Executive Officers, Boards, and Others Looking for Shortcuts.
Chapter 2. How the Government Buys.
Chapter 3. Determining Where You Fit: Prime Contractor, Subcontractor, GSA Schedule, Open Market, or All of the Above.
Chapter 4. Infrastructure Issues: What Your Company Needs to Succeed.
Chapter 5. Aligning Marketing, Sales, and Business Development.
Chapter 6. The Power of Relationships.
Chapter 7. The Myth of the Level Playing Field: How Small Businesses Can Play.
Chapter 8. Differentiation Is the Key.
Chapter 9. Execution.
Chapter 10. Building Momentum.
Chapter 11. The Missing Link: Web 2.0 Tools.
Chapter 12. Final Thoughts on Staying on Top of the Game and Becoming a Government Market Master.
Appendix 1. Glossary of Common Government Terms.
Appendix 2. Resources.
Appendix 3. Advice from Industry Experts.
About the Author.