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Serial Innovators: Firms That Change the World

Serial Innovators: Firms That Change the World

Claudio Feser, Daniel Vasella (Foreword by)

ISBN: 978-1-118-17404-3

Oct 2011

224 pages

$22.99

Description

"The average life expectancy at "birth" of a firm is roughly 15 years, and only one out of twenty lives longer than fifty years.

Firms are born, they grow, then they struggle to keep up with changing markets. Slow adapters often become big losers, fall by the wayside, and die. Serial Innovators studies the factors affecting the aging of firms, particularly those that slow down their ability to adapt to changes in the marketplace. The book reviews recent findings in relevant academic fields—behavioral economics, psychology, neuroscience, organizational science, network theory, anthropology, sociology, and strategy—to understand how firms, as they grow, develop rigidities that prevent change.

It develops a model of organization that is adaptive, innovative, and can create significant value for its stakeholders for long periods of time".

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Foreword ix

Prologue xi

Introduction xiii

PART I THE EPHEMERAL NATURE OF FIRMS

CHAPTER 1 Meet Carl Berger 3

CHAPTER 2 Corporate Life Cycle 11

PART II INDIVIDUAL RIGIDITIES

CHAPTER 3 To Err Is Human 25

CHAPTER 4 The Greatest of All Time 39

CHAPTER 5 Rewiring Brains 55

PART III ORGANIZATIONAL RIGIDITIES

CHAPTER 6 Long Live Bureaucracy! 75

CHAPTER 7 In Brain We Trust 97

CHAPTER 8 What We Value 111

CHAPTER 9 What Not to Pay For 121

CHAPTER 10 Fast Learners 131

PART IV SERIAL INNOVATORS

CHAPTER 11 The Secrets of Serial Innovators 139

CHAPTER 12 Beyond Business: The Medici, Oxford, and the Catholic Church 155

CHAPTER 13 Legacy through Leadership 161

Afterword 167

Appendix A: Analysis of the Top 50 U.S. Firms of 1960 171

Appendix B: Corporate Aging and Survival 177

Appendix C: Key Questions for Transforming Your Firm 181

References 187

Acknowledgments 193

About the Author 195

Index 197