Description"The average life expectancy at "birth" of a firm is roughly 15 years, and only one out of twenty lives longer than fifty years.
Firms are born, they grow, then they struggle to keep up with changing markets. Slow adapters often become big losers, fall by the wayside, and die. Serial Innovators studies the factors affecting the aging of firms, particularly those that slow down their ability to adapt to changes in the marketplace. The book reviews recent findings in relevant academic fields—behavioral economics, psychology, neuroscience, organizational science, network theory, anthropology, sociology, and strategy—to understand how firms, as they grow, develop rigidities that prevent change.
It develops a model of organization that is adaptive, innovative, and can create significant value for its stakeholders for long periods of time".
PART I THE EPHEMERAL NATURE OF FIRMS
CHAPTER 1 Meet Carl Berger 3
CHAPTER 2 Corporate Life Cycle 11
PART II INDIVIDUAL RIGIDITIES
CHAPTER 3 To Err Is Human 25
CHAPTER 4 The Greatest of All Time 39
CHAPTER 5 Rewiring Brains 55
PART III ORGANIZATIONAL RIGIDITIES
CHAPTER 6 Long Live Bureaucracy! 75
CHAPTER 7 In Brain We Trust 97
CHAPTER 8 What We Value 111
CHAPTER 9 What Not to Pay For 121
CHAPTER 10 Fast Learners 131
PART IV SERIAL INNOVATORS
CHAPTER 11 The Secrets of Serial Innovators 139
CHAPTER 12 Beyond Business: The Medici, Oxford, and the Catholic Church 155
CHAPTER 13 Legacy through Leadership 161
Appendix A: Analysis of the Top 50 U.S. Firms of 1960 171
Appendix B: Corporate Aging and Survival 177
Appendix C: Key Questions for Transforming Your Firm 181
About the Author 195