DescriptionUMTS is not about Technology, it is about Services...
The UMTS or 3G environment is the ultimate convergence of fixed and mobile, voice and data, content and delivery. The result will be the largest and most complex communications system that man has designed. If you want a challenge then this is the industry to be in.
Services for UMTS (Universal Mobile Telecommunication System) or 3G (3rd Generation mobile networks) is a book about the near future, where UMTS allows mobile phones and other devices for communication, entertainment, personalised services, utility and fun to be used in new ways. While it is difficult to predict the potential of UMTS in the future in a precise way, broad categories and general service ideas are emerging. This book looks at over 200 of these possible applications and provides more detailed scenarios for over 100 of them. It explores these ideas in depth, with suggestions on how to create exciting and viable services for a new world.
This book intends to answer many of the current UMTS service questions as well as introduce new ideas and concepts to enable operators to create a winning UMTS services strategy.
* What should the focus of service creation be to ensure early time to profit in UMTS?
* What are the key market segments that should be addressed with UMTS services?
* Is there a killer application or applications that will revolutionise the industry?
* What are the differentiating factors that will separate the leaders from the UMTS pack?
* 15 aspects of the business analyzed by value chains and business models
* The 5 M's of successful UMTS Service Definition
Written for the non-technical reader and with a strong business focus, Services for UMTS is a "must-read" for anybody wanting to enter the UMTS environment, make money in it, or to understand it.
Acknowledgements (Ahonen and Barrett).
Intro to UMTS services -
The Future Starts Here (Barrett and Ahonen).
Attributes of Services for UMTS -
What Makes for Desirable Services (Ahonen and Barrett).
The 5M's of UMTS services -
Killer Wanted (Ahonen and Barrett).
Services to Address Movement Needs -
Escaping the Fixed Place (Keskinen et al).
Services to Address Moment Needs -
Expanding the Concept of Time (Keskinen et al).
Services to Address the "Me" Needs -
Extending Me and My Community (Anderson et al).
Services to Address Money Needs -
Expending Financial Resources (Ahonen and Barrett).
Services to Address Machine Needs -
Empowering Gadgets and Devices (Barrett and Ahonen).
Types of UMTS Services -
Categorising the Future (Barrett et al).
Marketing UMTS Services -
Segment, Segment, Segment! (Rastas et al).
Competitiveness in UMTS -
The Winner Takes It All (Barrett et al).
Partnering in UMTS -
When you cannot do all of it alone (Ereth et al).
Business Case for UMTS -
Revenues, Costs and Profitability (Ahonen and Barrett).
Technical Primer to UMTS -
WCDMA Technology for the Layman (Holma and Toskala).
Final Thoughts (Ahonen and Barrett).
Service Vignettes (throughout the book) (Ahonen).
"Essentially anyone keen to take advantage of the undoubted business opportunities presented by 3G will find this book an inspiring and compelling read." (www.mformobile.com, 30 May 2002)
"...another excellent book...one of those 'if you only read one book about 3G read this one' books..." (www.tomhume.org, 3 July 2002)
"...comphrehensive, accurate, well documented, clear and logically structured..." (EBU Technical Review, 20 December 2002)