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Small Business For Dummies, 4th Australian and New Zealand Edition

Small Business For Dummies, 4th Australian and New Zealand Edition

Veechi Curtis

ISBN: 978-1-118-22287-4

Aug 2012

424 pages

Introduction 1

Part I: First Steps 7

Chapter 1: Is Small Business for You? 9

Chapter 2: Buying a Business 25

Chapter 3: Getting into the Franchising Game 41

Part II: Jump In, Get Wet 57

Chapter 4: Planning for Success 59

Chapter 5: Getting the Legals Right 77

Chapter 6: Financing Your Business 99

Part III: Killer Marketing 115

Chapter 7: Creating Your Marketing Plan 117

Chapter 8: Developing Online Strategies 137

Chapter 9: Making Service Your Business 159

Part IV: People Power 177

Chapter 10: Becoming an Employer 179

Chapter 11: The Art of Management 201

Part V: High Finance 221

Chapter 12: Cooking the Books 223

Chapter 13: Understanding Financial Statements 243

Chapter 14: Calculating Margins and Ratios 265

Chapter 15: Taming the Tax Tyrant 281

Part VI: Horses for Courses 303

Chapter 16: Especially for Retailers 305

Chapter 17: Especially for Manufacturers and Wholesalers 325

Part VII: The Part of Tens 343

Chapter 18: Ten Things to Do If You Hit Hard Times 345

Chapter 19: Ten Ways (Almost!) to Make Technology Your Friend 353

Chapter 20: Ten Tips for Selling Your Business 363

Index 373