Skip to main content

Smart Things to Know About, E-Business

Smart Things to Know About, E-Business

Michael J. Cunningham

ISBN: 978-1-841-12169-7

Feb 2002

276 pages

Select type: Paperback

Out of stock

$29.95

Description

Smart Things to Know About E-Business is the latest volume in a revolutionary series that offers a completely new learning experience for hassled business people. This book delivers an insightful introduction to the fundamentals of e-business as well as actual experiences and practical cutting edge tips from today's hottest gurus. Readers will benefit enormously from such clever features as "Smart Things to Say"; "Great answers to tough questions"; "Killer questions"; "Smart Voices" and "Smart people to have on your side". The business world is buzzing with breakthrough ideas about everything from e-commerce and branding to strategy, change and customers. Smart brings these ideas together to equip the next generation of e-business hotshots with the secrets of success.
Michael J. Cunningham is the President and CEO of the Harvard Computing Group in Boston, Massachusetts.
What is Smart?

Preface

E-Business -
The History of the Internet "So Far"

Think E-Business -
Think Change!
E-Business Technologies that Matter

Electronic Consumers -
Attracting. Predicting ang Engaging them

B2B -
Business-to-Business E-Business (It's Not Just About Consumers)

Building Your Own Strategy

Making It Happen -
Doing E-Business

Using Technology in the Enterprise -
How Executives can Change Their Organisations

Recommended Reading

Glossary

Index