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Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business

Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business

David Siteman Garland

ISBN: 978-0-470-93381-7

Nov 2010

256 pages

$16.99

Description

Save time and money in building, marketing and promoting your business

With huge recent shifts in the way enterprises are built, marketed, and monetized, these are "wild west" times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke.

Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory. It presents a complete roadmap for marketing and promoting your business with the latest techniques.

  • Draws from author David Siteman Garland's extensive experiences as a successful entrepreneur
  • Based on countless interviews with successful leaders, including conversations with entrepreneurs and owners of businesses large and small
  • Strategies and ideas are easy to understand, digest, and immediately put to use

From learning when to skimp and when to splurge to mastering the art of online schmoozing, Smarter, Faster, Cheaper will save you time, money, and aggravation whether you're building your tenth business or your first.

Acknowledgments.

About This Book.

Introduction.

CHAPTER 1 The Shift: Finding Those Eyeballs and Big Mouths.

CHAPTER 2 Create Your Foundation: Be a Human, Not a Company.

CHAPTER 3 Become a Trusted Resource: Because Nobody Cares About Your Product.

CHAPTER 4 Selling Sucks: To Educate, Inspire, and Entertain Is Fun.

CHAPTER 5 Be Your Own Media Source.

CHAPTER 6 The Art and Science of Experimenting and Creating Content.

CHAPTER 7 Tapping into the Power of Online Video: Forget Viral, Focus on Function.

CHAPTER 8 Market and Promote Your Business by Helping Others.

CHAPTER 9 The Keys to Marketing, Promoting, and Building Your Community.

CHAPTER 10 Creating a Sharable and Spreadable Website.

CHAPTER 11 Expanding Your Network: The Art of Digital Schmoozing.

CHAPTER 12 Your Reputation in the Transparent World We Live in: Doing Business Now Is Like Being on Camera 24/7.

CHAPTER 13 Respect the Blogger and New Media.

CHAPTER 14 How to Connect with Anyone You Want: Using Your Content, Connections, and Products as a Handshake.

CHAPTER 15 Traditional Advertising Is Dying: The Rise of Creative Paid Sponsorships and Social Marketing.

CHAPTER 16 Take It Offline.

Conclusion.

About the Author.

Index.