About This Book.
CHAPTER 1 The Shift: Finding Those Eyeballs and Big Mouths.
CHAPTER 2 Create Your Foundation: Be a Human, Not a Company.
CHAPTER 3 Become a Trusted Resource: Because Nobody Cares About Your Product.
CHAPTER 4 Selling Sucks: To Educate, Inspire, and Entertain Is Fun.
CHAPTER 5 Be Your Own Media Source.
CHAPTER 6 The Art and Science of Experimenting and Creating Content.
CHAPTER 7 Tapping into the Power of Online Video: Forget Viral, Focus on Function.
CHAPTER 8 Market and Promote Your Business by Helping Others.
CHAPTER 9 The Keys to Marketing, Promoting, and Building Your Community.
CHAPTER 10 Creating a Sharable and Spreadable Website.
CHAPTER 11 Expanding Your Network: The Art of Digital Schmoozing.
CHAPTER 12 Your Reputation in the Transparent World We Live in: Doing Business Now Is Like Being on Camera 24/7.
CHAPTER 13 Respect the Blogger and New Media.
CHAPTER 14 How to Connect with Anyone You Want: Using Your Content, Connections, and Products as a Handshake.
CHAPTER 15 Traditional Advertising Is Dying: The Rise of Creative Paid Sponsorships and Social Marketing.
CHAPTER 16 Take It Offline.
About the Author.