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Social Marketing Digital Book Set



Social Marketing Digital Book Set

Jeff Korhan, Gail F. Goodman, Scott Stratten, Dan Zarrella

ISBN: 978-1-118-84005-4 March 2014 928 Pages


A set of four e-books on engaging social media, marketing strategies and more

This is a four-publication set called Social Marketing. The collection includes: UnMarketing, the Science of Marketing, Built-in Social, and Engagement Marketing. UnMarketing takes a fresh look at topics such as immediacy and relevancy, teleseminars, Twitter and networking events. Built-in Social explores how to transform trust into new business and essential content marketing strategies. The Science of Marketing takes you from e-books to blogging.