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Social Media Engagement For Dummies

Social Media Engagement For Dummies

Aliza Sherman, Danielle Elliott Smith

ISBN: 978-1-118-53023-8 May 2013 384 Pages




Put "engage" front and center in your social media marketing engagement strategies!

When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today's social marketing.

  • Helps you build and foster social media relationships with potential customers, fans, followers, and current customers
  • Shows you how to spark actions, reactions, or interactions--and make things happen
  • Explores the fundamentals, especially for do-it-yourself small-business owners and marketers
  • Covers building trust and credibility, creating connections, encouraging sharing, using social networks to engage, using email marketing or SEO to engage, and much more

Social Media Engagement For Dummies will help you connect to followers, convert them to customers, turn them into evangelists for your company, and boost your bottom line!

Introduction  1

Part I: The Basics of Social Media Engagement  7

Chapter 1: Explaining the Why, Who, and How of Social Media Engagement 9

Chapter 2: Assessing the Impact of Social Media Engagement 25

Chapter 3: Discovering Social Media Engagement Tools 43

Part II: Exploring the Elements of Social Media Engagement  65

Chapter 4: Building Trust and Credibility 67

Chapter 5: Demonstrating Your Online Presence to Maximize Engagement 85

Chapter 6: Creating Connections 105

Chapter 7: Driving Interaction 121

Part III: Examining the Basic Engagement Tools  137

Chapter 8: E-mail, Forums, Blogs, and Websites 139

Chapter 9: Facebook 157

Chapter 10: Twitter 183

Part IV: Engaging Through Additional Social Channels  209

Chapter 11: Pinterest 211

Chapter 12: LinkedIn 241

Chapter 13: Google+ 263

Chapter 14: Location-Based Services 281

Part V: Leveraging Audio and Video for Engagement 301

Chapter 15: Audio and Videocasting 303

Chapter 16: YouTube 317

Part VI: The Part of Tens  335

Chapter 17: Ten Social Media Engagement Mistakes to Avoid 337

Chapter 18: Ten Businesses That Excel at Social Media Engagement 343

Index  353

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