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Social Media Marketing All-in-One For Dummies, 2nd Edition

Social Media Marketing All-in-One For Dummies, 2nd Edition

Jan Zimmerman, Deborah Ng

ISBN: 978-1-118-28230-4

Oct 2012

792 pages

Select type: E-Book

Product not available for purchase


Learn the latest social media marketing techniques

Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts.

  • A completely updated, all-in-one guide to social media marketing, a valuable way for businesses to reach current and new customers, assist customers with problems, and complete transactions
  • Covers the latest sites and location-based services including Groupon, Rue La La, Foursquare, Google+, Pinterest, and more
  • Minibooks examine the social media mix; tools and techniques; using content to grow your brand; Twitter, Facebook, Pinterest, and Google+ marketing; other sites; and how to measure results and build on success
  • The perfect guidebook for the social media strategist, website manager, marketer, publicist, or anyone in charge of implementing and managing an organization's social media strategy

Social Media Marketing All-in-One For Dummies, 2nd Edition helps you get the most from every minute and dollar you spend on marketing.

Introduction  1

Book I: The Social Media Mix  9

Chapter 1: Making the Business Case for Social Media 11

Chapter 2: Tallying the Bottom Line 37

Chapter 3: Plotting Your Social Media Marketing Strategy 59

Chapter 4: Managing Your Cybersocial Campaign 83

Book II: Cybersocial Tools  107

Chapter 1: Discovering Helpful Tech Tools 109

Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media 143

Chapter 3: Using Social Bookmarks, News, and Share Buttons 197

Book III: Blogs, Podcasts, and Video  221

Chapter 1: Growing Your Brand 223

Chapter 2: Building Your Blog 239

Chapter 3: Using Podcasts or Video in Your Content 259

Chapter 4: Sharing Images 273

Book IV: Twitter  281

Chapter 1: Using Twitter as a Marketing Tool 283

Chapter 2: Using Twitter as a Networking Tool 295

Chapter 3: Finding the Right Twitter Tools 309

Chapter 4: Supplementing Online Marketing Tools with Twitter 317

Chapter 5: Hosting Twitter Chats 325

Book V: Facebook  335

Chapter 1: Using Facebook as a Marketing Tool 337

Chapter 2: Creating and Sharing Content on Facebook 353

Chapter 3: Gaining Insights about Your Facebook Community 377

Chapter 4: Finding the Facebook Sweet Spot 383

Book VI: Google+  389

Chapter 1: Leaping into Google+ 391

Chapter 2: Socializing in Circles 409

Chapter 3: Building Community through Pluses, Shares, and Comments 419

Chapter 4: Hanging with Your Google+ Community 433

Book VII: Pinterest  445

Chapter 1: Pinning Down Pinterest 447

Chapter 2: Marketing with Pinterest 477

Chapter 3: Driving Sales with Pinterest 495

Book VIII: Other Social Media Marketing Sites 503

Chapter 1: Weighing the Business Benefits of Minor Social Sites 505

Chapter 2: Linking Up for B2B Success 517

Chapter 3: Maximizing Stratified Social Communities 537

Chapter 4: Geomarketing Services 557

Chapter 5: Attracting Customers with Daily Deal Coupons 573

Chapter 6: Social Gaming 589

Chapter 7: Making Social Media Mobile 597

Chapter 8: Multiplying Your Impact 615

Book IX: Measuring Results; Building on Success  647

Chapter 1: Delving into Data 649

Chapter 2: Analyzing Content-Sharing Metrics 669

Chapter 3: Analyzing Twitter Metrics 681

Chapter 4: Analyzing Facebook Metrics 687

Chapter 5: Measuring Minor Social Media 695

Chapter 6: Comparing Metrics from Different Marketing Techniques 707

Chapter 7: Making Decisions by the Numbers 727

Index  741

Sample Social Networking Policy
Social Media Marketing Goals
Social Media Marketing Plan